With wedding season in full swing we decided to share some of our new Spring/Summer 2020 Mother of the Bride/Groom Occasionwear collections.
With a style to suit every budget, shape and size available in our award-winning Occasionwear Boutique.
Priding ourselves on 49 years of style expertise and fashion knowledge, coupled with our unparalleled collection of Occasionwear options, you are sure to find your perfect outfit for your most special Occasion of the year.
McElhinneys is a one-stop shop where you will not only find the perfect outfit, but also find a bespoke matching hat, shoes, bag and accessories.
With 5 Star customer service, our expert team are on hand to help you feel one in a million, from head to toe in their luxurious private Occasionwear Boutique housed in the Women's Department on the 2nd floor.
Your completed outfit should reflect your style and personality, be comfortable, and above all radiate sophistication and elegance, so you can make the most special day a truly memorable occasion.
Our Womenswear Buyer, Richard Crawford, has noticed a number of trends emerging within Occasionwear over the past couple of Seasons, "The past number of years have seen plenty of changes emerging, with more shoppers opting for a clean-cut, modern look, instead of the more traditional options.
Designers have responded to this trend by changing from the traditional dress with jacket, to a dress only.
Changes have also been made to the cuts and fabrics used, with trends of dipped hems and calf-length dresses becoming more popular. We have also seen a move toward softer fabrics, including chiffon, being used more and more as comfort becomes a key trend."
Richard goes on to add, "There has also been a break from tradition with regards to colour.
The majority of outfits remain in the popular light pastels of blue and pink, however a new trend of metallic has emerged, with options of gold, silver and bronze.
There are also plenty more daring colour options, including fuchsia pink, cobalt blue and canary yellow, to name a few."
Our Mother of the Bride Department has picked up several awards over the past number of years; including winning Wedding Journal’s ‘Mother of the Bride Retailer of the Year’ in 2018, 2017, 2016 & 2015; thanks to the selection of dresses, the unmissable style, and the top-class customer experience.
We are delighted to offer stunning occasionwear options for all members of the family and with our amazing website, you can browse from home and enjoy next day delivery.
- Niamh x
