Your greatest gift this Christmas is Time, and this is the resounding message across McElhinneys this festive Season with the Department Store releasing their first ever Christmas Advert after the much-anticipated Christmas Window unveiling on Sunday 18th November.
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The story follows a sweet family of 4 as they prepare for Christmas performing all traditions we know and love. Simultaneously we follow a granny called Martha who lives in a nursing home and is also preparing for Christmas in her own way. The resounding take-away message from the entire campaign is to make time to spend with your loved ones this Festive Season.
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Now in their 47th year of business, McElhinneys iconic Christmas Window Unveiling has been a highlight for those in Donegal for the past number of years, and this year McElhinneys have gone bigger and better with their first ever Christmas Advert, hoping to spread their message that the greatest gift this Christmas is Time.
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John McElhinney, founder and owner of McElhinneys, was excited to share the message this Season, “We wanted to capture the excitement of the build up to Christmas that everyone loves… but the resounding message we want people to take away from the campaign is to make time to spend with loved ones this Christmas”
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“Of course, finding someone the perfect gift is incredibly satisfying, but sometimes it’s the little things like spending time with friends and loved ones that will mean the most.
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Eilish Kennedy, Creative Director, wanted the message of sharing your time to be apparent throughout the Campaign, the store and this years’ Christmas Windows, “This year we wanted to go bigger with our Christmas Campaign, and the message of spending time with loved ones at Christmas is one that we want to spread far and wide for 2018.”
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You will find the McElhinneys Christmas Advert on their social media pages now.
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- Niamh x
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Niamh Phelan
Content Marketing Officer
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Visit us online: www.mcelhinneys.com
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